The shooting of a film, Love 4 Ever, directed and produced by Jayant C. Paranjee under the banner of A Laughing Waters Entertainment, introducing Ranadeep and Shaleena in the lead, was launched at Rama Naidu Studios in Hyderabad on November 26.
Venkatesh gave the clap and Prabhas switched on the camera for the muhurat shot under the honorary direction of Dr. D. Rama Naidu.
Talking on the occasion, director-cum-producer Jayant said, 'After a gap of two long years, I am directing this movie. Both the hero and heroine are novices. While Ranadeep belongs to Delhi, heroine Shaleena is my friend's daughter. She did an ad campaign directed by me. She was then two years old. Now she is studying plus two. The story of the film is a universal subject. So we are making the film as a bilingual in Telugu and Hindi. Artistes knowing both languages will play roles. We are sure that the film will definitely win the hearts of audiences.'
Co-producer Sumanth Parjani said, 'We will start the regular shooting from the third week of December. Shooting would be completed in two schedules, one in Hyderabad and the other in New Zealand. There are totally five songs.'
Ranadeep said, 'Camera is not new to me as I worked in some commercials. However, this is my first feature film.' The leading lady Shaleena also echoed the same sentiments.
Anwita Dutt, who scripted story and screenplay for the movie, said, 'This is a youthful love story.'
Music of the film is by Ram Sampath, who scored music for the Hindi film Khaki. Cameraman Raja Madi makes his debut in Telugu with this film. He has done several films in Tamil.
Dialogue writer T. Rajasimha said, 'The girl believes "Life is beautiful", while the boy thinks "Life is irritating." However, both have same feelings regarding love. It is the youthful love story between the boy and the girl.' Art director Krishna Maya said, 'I had much work satisfaction while working for Jayant's films.And I am looking forward to this film as well.'
S.V.K. presents the flick.
